While the process of online course creation is still growing and evolving, there are some well-visible tendencies in the field. What exact course creation trends can we see now?
2018 is an opportunity year, as I like to think. While the beginning of this decade was a lot like soul searching – trying to figure out what and how to do the best when it comes to building an online business. Starting from 2016 it’s all going uphill (and now we’re here, as they say).
A quick disclaimer: Whether you see these trends as great and decide to follow is up to you. The perfect way to build your online course depends on your topic, your audience and your own goals NOT the trends!
What are the top course creation trends now?
COURSE CREATION TREND #1:
Very niche specific topics
First of all, small and niche specific topics are big in course creation trends.
While several years back, a course on “Social media management” could be very well sold, these days we can see a lot of more specific topics. For example, “Pinterest marketing for Etsy sellers” or “How to build an audience on Twitter”.
Some people like it because they’re learning to embrace new knowledge one skill at a time. Others are very clear on what they need to know so they seek it right away. Also, these days we just have so much excessive information everywhere that it’s precious to know what to focus on.
Niche-specific topic requests a very in-depth information, actionable guides and WORKING strategies. Which leads us to the next point.
COURSE CREATION TREND #2:
While long and descriptive information can be interesting for some, course creation is following the trend that people are lacking the time and we need fast and actionable information to work with.
Therefore, shorter but more on-point courses are very important! This can also include Worksheets or to-do lists to follow.
What people want from online courses are results. And to get results, they want exact steps to take.
Yes, any supportive information and guidance always is a good idea. But the base of the course should always be focused on reaching the goals this course sets!
COURSE CREATION TREND #3:
Although it’s still optional whether or not to have a video as part of the course lectures, it’s definitely a trendy thing to add.
It’s not a secret that many digital marketing efforts are based on videos. In the recent few years, platforms like Facebook and Instagram have focused their efforts on video improvements.
Facebook Live, Instagram Stories, Periscope, Youtube. All of these platforms and features have proven that people do love videos.
But besides seeing this just as a trend, we also should understand that people are different and each one of us has our own learning preferences. While some might prefer reading, others will love watching a video instead. Giving options to work with is the best choice!
COURSE CREATION TREND #4
Flexible pricing plans
This trend is especially important if your course is on the higher end of the price list.
Flexible pricing plans is an amazing way to attract more students and embrace them to make the purchase. Let’s be honest – not all of us have hundreds waiting to be spared for a course we’d like to buy.
An example of a flexible course pricing plan is the option to buy with one payment that gives a discount or choose a payment plan that separates the price in several parts.
There are many studies that prove how different payment plans really attract different audiences. Therefore – leading more students to your course!
COURSE CREATION TREND #5
Choosing an easy to use platform
The last but not least is the trend to choose an easy-to-use course creation platform.
Several years ago course creators always were eager to create their own websites and databases. But these days online course creation platforms have improved so much that even the biggest course creators choose to use them.
These platforms not only make the life of a course creator easier but also makes it easier for a student to participate in several courses with an ease – keeping them all on one, easy to use platform.
If you need a help with choosing the best platform for your online course, make sure to check out course platform guide!
What else do you need to know about course creation trends?
The most important trend is to CARE ABOUT YOUR PEOPLE. With all these courses, blogs, videos and marketing strategies all over the place, the most important thing is to stay close to your audience, listen to their needs and be honest with them. That’s what really matters if you’re trying to create a sellable product.