Does your online course need video content?

Does your course really need video content

Very often, video content is the scariest part of online course creation. Sometimes courses never see the daylight just because of this daunting task. But the thing is – video content is not what qualifies a course! So does your online course need video content?

First of all, let me say that there are many different types of online courses and all of them are created by people just like you.

Most of them decided to just go for it and did so with what they had.

The point is, there are no guidelines to follow. Unless, you’re trying to qualify for any kind of a specific platform, participating in a contest or working for someone with clear requirements, your own course can be created ANY way you want, really!

Somehow, video content has become somewhat a tabu. If there is no video, have you even tried enough? kind of thing… But let’s take a constructive look at this!

Importance of the video content in a course

The benefits of having a video content

By this day, it is well known that there are different types of people and different ways they learn. For example, some learn the best when sitting in school while others prefer the security of their own home.

The same goes for visual and audio learners. Some people prefer listening to the text while others find it easier to read, and the third group is all about SEEING. Either it’s video, slideshow or anything else similar.

Therefore, there is not one right or wrong. And there isn’t a request to like them all either.

Video marketing is becoming more and more popular – almost all social media platforms support and even specifically prefer video content. Facebook videos and Live, Instagram stories, Youtube, even Twitter has video content!

Without diving into plain facts, we can just see the reality – video content really gets the attention. After all, we’re getting used to staring in the screen. And it puts on a pressure for content creators. How to keep up with the video era if video, quite possible, isn’t your thing?!


Does your online course need video content?!

As previously mentioned, video content is not what qualifies a course. It is way more important to have insightful and valuable information that your students will be eager to learn instead of a video as an obligation.

And just like there’s an endless debate of how many lessons your course should have, the same goes for whether or not video content is a necessity.

Here’s how I see it.

YES, if:

  • Your topic is very complicated or specific. For example, learning the development without any kind of a visual material can be a huge challenge;
  • You’re teaching something strongly visual. Let’s say, painting techniques, Photoshop, cooking;
  • You feel like you could be good at it. After all, people love video content. And even if you don’t have the “need” to do it – you still should go for it if you feel like it could be your thing

NO, if:

  • You don’t feel like creating it (it’s that simple!);
  • Your content can be easily written and there is no need for visual support to understand it;
  • You can’t provide a decent quality, t.i., you don’t have a good camera (even if it’s just the phone), you can’t provide a good sound, etc. There is no need to create low-quality content.

What can be the alternatives to video content?

If you’re camera-shy, you don’t have any equipment to work with or video making really makes your head hurt, here are some alternative ideas to consider!

IDEA #1 Presentations

Making presentations is my favorite alternative to video making.

First of all, anyone can do it. With tools like PowerPoint and Canva, there are a lot of various presentation types you can create. But it can also be as simple as possible – the point isn’t in the design but in finding the most effective way to present the information!

I consider presentations being just as good as the video, people can use the option to write down the bullet points, there is a bit of a visual material and overall it’s a fun way to learn!

IDEA #2 Audio/voiceover

This can be a nice combo with presentations – to create an additional audio or voiceover file.

For this, you can use your phone recorder, as long as you make sure to be in a quiet and closed space.

And there is no requirement to have “a nice voice”. Believe me. My voice is trembling a lot and it’s definitely nowhere near “being charming”. And yet, I’m the only one complaining.

Besides that, recording a voice is a lot easier than working on the video. For voice recording you can easily prepare all the content you’re going to say and there is no need to be camera-ready!

IDEA #3 Hiring someone to do videos for you

I kind of feel like this part is a bit of a cheating. After all, if you’re a course creator, you should be the one talking about the things you’ve created the course for…

Anyhow, it is an option to hire someone to actually do the videos for you. Generally, you’d provide the transcript and any other guidelines and the person can film and/or edit the video content for you.

No surprises, this would be the most costly option of them all. My tip: don’t do it.


The best way to create an online course is by doing what you feel like doing. The content is the king and it’s a matter of WHAT you teach, not HOW you do it, either it’s written, filmed or recorded in any other way.

Take on the challenge of filming a video, maybe it’ll turn out to be your secret talent! But don’t push yourself if you don’t feel like it.

What’s the scariest part of online course creation for you?!




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